GEL - Gaming and Entrepreneurship Lab

GEL offers customized user experience (U/X) testing for game developers and supports rapid game prototyping and design based on scientific and quantitative biometric analysis.

We work with world class experts to give you the competitive edge—and not just in gaming. The lab can support advanced research and consumer behavioural analysis and generate insights for just about any new product in development.

Through our proud partnership with the Faculty of Business and Information Technology at UOIT, we work with Assistant Professor Pejman Mirza-Babaei and his team to offer user research and user evaluation services.

Watch the GEL intro video!

For more information contact John Hayden

Contact John Hayden about N1M

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For over a decade, John has worked with Northumberland CFDC in entrepreneurial development and finance, with a particular interest in technology-driven startups and advanced manufacturing. John is a member of the Canadian Venture Capital and Private Equity Association (CVCA) and holds an Executive Certificate in Strategy & Innovation from MIT where he participated in the Entrepreneurship Development Program in 2013. He holds a BA from the University of Toronto and a MA from the American University of Beirut and is currently involved in several startups.

John Hayden Manager, Enterprise Programs 905.372.8315 x224 john.hayden@northumberlandcfdc.ca